Gap Logo Redesign images Gap logo redesign escapade ; Update: The original Gap logo; return_to_india. Powered and implemented by FactSet. Two popular design blogs have written extensive posts about the story, so I’ll just link to them: Idsgn has a good article about the reactions of Gap’s executives or AIGA president. ISO50, is running a redesign contest with dozens of submissions already envisioning how a new Gap should look. If you unveil a revolutionary redesign, expect your customers to revolt." Be in the know. He is also a graphic designer and the founder of WP Expert. Gap is now trying to engage with the consumers for suggestions to avoid the continued backlash around this redesign which took place in the name of ‘modernisation’. Or, at the very least, I WOULD HAVE NOT WRITTEN MY “WE’RE REVERTING BACK” PRESS RELEASE HEADLINE IN … Complete Dismay lol! Updated on: October 14, 2010 / 2:05 PM Gap clothing company has ditched its new logo after only one week, due to an online backlash. http://blog.iso50.com/2010/10/06/gap-redesign-contest/ This announcement made Mike Monteiro react, probably the best post about the Gap gate in my opinion. No one complained. Many designers reacted to it by sending their proposals or fakes on Dribbble, the very opportunist (and contested) 99designs also launched a contest offering $500 to the best design. © 2010 CBS Interactive Inc. All Rights Reserved. Only design nerds will notice, but once you see the two side by side the difference is obvious, and the newer revise is more pleasing. The revision reminds me a little of logo changes that have taken place at Google and Starbucks. Copyright © 2020 CBS Interactive Inc. All rights reserved. The original, old logo had the crossbars on the G, A and P at different heights. Hat tip to a BNET reader for pointing out the new/old logo. Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. Related: First published on October 14, 2010 / 1:40 PM. logo that was recently restored to its rightful place, logo changes that have taken place at Google and Starbucks, 5 Things the Gap Logo Flip-Flop Can Teach You About Branding, Decoding The Real Reason Why Gap Changed Its Logo. But before leaving for the US, a wise man told me that going to the US is like getting on a train in Mumbai, it's a struggle to get in. The Gap logo saga has a final, unexpected twist: The "old" logo that was recently restored after a widely panned redesign has itself been slightly redesigned. When do states certify their election results? Gap's official Facebook account has more than 720,000 fans and has been the main channel through which the company has posted updates and responses to the criticism regarding the new logo. posted Oct 14, 2009, 11:16 PM by Hey Its Done Innovative Publications, Inc [ updated Oct 7, 2010, 9:56 PM] After quietly viewing the posted new logo on Gap… Now, they're all the same height: New logo: Gap clothing company has ditched its new logo after only one week, due to an online backlash. Rebranding's Catch-22: New Gap Logo Brings Out Fans of the Old Logo. ICE Limitations. What the Gap did wrong?When the Gap unveiled its new logo in 2010, the reaction was swift and unequivocal. The Gap logo redesign made a lot of buzz on the blogosphere during the past week, and there is a good reason for that: it looks awful. The redesign attracted the kind of mainstream attention and brought down the kind of wrath that, for a marketer, must be horrifying to watch. The Gap logo redesign made a lot of buzz on the blogosphere during the past week, and there is a good reason for that: it looks awful. If I was The Gap I would have countered the backlash by changing my logo to this. The Gap (GPS) logo saga has a final, unexpected twist: The "old" logo that was recently restored to its rightful place after a widely panned redesign has itself been slightly redesigned. / MoneyWatch. Did Sales Decline Trigger The Gap's Disastrous New Logo? Logo redesign is closely aligned with branding and any negativity around brand symbol sure hurts businesses very hard. GAP Logo Redesign Controversy!! Gap has announced on its Facebook Page that it is scrapping its new logo design efforts, acquiescing to a torrent of criticism coming primarily from Facebook and Twitter users. Ironically, Gap itself is considering to turn to crowdsourcing. I’m completely stunned to see this redesign getting approved and released for a brand that took more than 20 years to build and doing business over billions of dollars a year! Gap's official Facebook account has more than 720,000 fans and has been the main channel through which the company has posted updates and responses to the criticism regarding the new logo.