Key notes include mandarin, violet and sandalwood. Of course, there is nothing wrong with wearing and loving Santal 33 if Santal 33 is truly your soul-serving scent. All rights reserved. Carrie Bradshaw-approved. While perhaps not talked about today as often as it was in 2015 ― when The New York Times called it the “perfume you smell everywhere” ― its staying power is as potent as its formula. Santal 33 by Le Labo reminds me of the bombastic woody fragrances by CdG, but with different ingredients. Austin's Saint Cecilia no longer uses the scent in its rooms, but it did for a time. 02 Le Long Fond perfume oil for $57, Get the Clean Reserve Sel Santal eau de parfum for $98, Get the SJP Beauty Stash eau de parfum spray for $75, exactly what you want to be doused in at all times, Get the Kierin NYC Santal Sky eau de parfum for $78. Quickly, Santal 33 turns food-y, with hints of nuttiness and rice pudding (and a weird, but not unpleasant, dill-like … SJP Beauty Stash Eau De Parfum Spray, $75. Santal 33's original mission was to remind us of the prairie, nights by the fire. Why smell like a crowded basement bar in a hip hotel? But maybe a more adventurous path awaits, one where your alter ego smells like a dark night after a rainstorm, mysterious and musky, or like a dainty slip dress on a summer afternoon, bright and sensual, instead of smelling like, well, everyone else. HuffPost may receive a share from purchases made via links on this page. Clean Reserve Sel Santal Eau De Parfum, $98. Stay current on the latest trends, news and people shaping the fashion industry. The aroma is a point of commonality, and it may just remind you of a trendy shop or a yoga class instead of a more landmark moment. Over the course of its eight-years-and-counting lifespan, Santal has served as the ever-present scent for many sumptuous experiences: Edition Hotels stocks the stuff in rooms throughout the world, as does New Orleans' Pontchartrain Hotel and Pulitzer Amsterdam. Sign up for our daily newsletter. The perfume is the fragrant embodiment of filler words such as "like" and "um," good for dressing up emptiness and likely why it's become so popular within the hotel lobby market. And while it's also technically a cologne, it's a musky, woodsy scent that works as a perfect dupe. Yes, I agree--this does smell like a moustache hipster, from 10 years ago, working in a wood shop, building a new end table and pickling vegetables in the corner. Le Labo was inspired by both its preexisting, similar-smelling candle, Santal 26, and the rugged Marlboro Man ads from the latter half of the 20th century. To know it is to love it, recognize it immediately and marvel at its musky, leathery “addictive comfort.”. Everyone — and everything — smells like Santal 33. Fresh meaning they mix it up in front of you and put your name and an expiration date on it. And for a time, it succeeded. Get the Maison Louis Marie No. It doesn't only share a name with the cult classic, it shares a scent profile. In the five years since its inception the line has been massively successful, and in addition to their freestanding stores and shops in Colette and Barneys, they are up for a Fifi award for the scent collaboration they did with Anthropologie. There are classics like Dior and a newer brand that one Cosmopolitan writer proclaimed “smells just like” the Le Labo scent for $78. Case in point is the cult fragrance Le Labo Santal 33, which has, over the course of 8 or so years quickly gone from being an it-girl, you-only-know-if-you-are in-the-know type scent, to being so ubiquitous that (apparently) 1 out of 5 New Yorkers now smell like the $270 perfume. What differentiates our goals or our own supposedly envious lifestyles from our cubicle mate's when we all smell like an overpriced T-shirt? When millennial society struggles to distance itself from the caricature of depressed shells of humanity attached to their phones, why cop out on a scent that's the aromatic equivalent? Similarities: Tom Ford Rose Prick is a fragrance that’s definitely not the same as Le Labo Santal 33. Why mask your originality in banality? If the heavenly scent isn’t in your budget at the moment, we’ve rounded up six more affordable dupes, all under $100. In a few years' time, Santal 33 will come to represent the collective memories of a generation — of that hotel in London, that comedy show in Manhattan, all those faceless people you can't remember. Five superfans on why they love the storied fragrance. Notes include cedarwood atlas, vetiver and pistachio. If the heavenly scent isn’t in your budget at the moment, we’ve rounded up six more affordable dupes, all under $100. The same flashbacks triggered by the same notes. Maison Louis Marie No. Like an under-the-radar It bag prized for its unidentifiable features and nondescript branding, Santal 33 quickly became a sort of cult secret, whispered through wafts of … But eventually, its ubiquitousness has come to define a boutique lifestyle, an in-the-know badge of honor, and leaving wearers dressed in the school uniform equivalent of perfume. Santal 33 opens with leather, wood notes (some entangled cedar and sandalwood with a dash of turpentine) and a creamy accord (smelling a bit like mixed coconut and tonka bean). Le Labo wanted us to bring this rustic mystique back to our respective urban corners, leaving a trail of coolness in our wake. Le Labo’s high quality, craftsmanship and attention to detail explain the high price tag ― and the bottle lasts a long time. when this very publication polled those working in the fashion and beauty industries about their signature scents. Fahrenheit is an oldie but a goodie at an affordable price point. Additionally and somewhat curiously, many reviewers compared the scent to pickle juice. Maybe with other scents too? Or, rather, Santal 33 smells like everyone and everything. It's hardly unappealing, but like an inoffensive pop song overplayed on every radio station, its constance is grating. You don't need to empty your bank account to smell like heaven. Not here though. It seems like I am physically incapable of even smelling what Santal 33 is supposed to be. Fragrance, after all, is about aspiration, smelling like the person we want to be. Not just for fancy spaces but fancy people, Los Angeles T-shirt brand Hiro Clark sold a scented top infused with — you guessed it — Santal 33; eco-friendly fabric care company The Laundress collaborated with Le Labo for a Santal 33 detergent for those attracted to the notion of steeping every aspect of their lives in the trendy perfume. Does anyone else have this issue? 02 Le Long Fond Perfume oil, $57. While Santal 33 is unisex, this Burberry touch is technically for men. A 3.4-ounce bottle of the scent will set you back a steep $275. In a press release, the perfumery described Santal 33 utilizing the romanticism of the early American west: "An open fire… The soft drift of smoke… Where sensuality rises after the light has gone," decidedly masculine descriptors for a unisex scent that would come to represent the smell of the social and fashion elite. Instead, it became the calling card for "everyone in L.A.," moms dropping off their kids at school, writers exclaiming "I wanted my entire life to smell like it," and a slew of upscale hotel lobbies. The key ingredients in this "woody, spicy" fragrance are cardamom, saffron, sandalwood and vetiver. Or, rather, Santal 33 smells like everyone and everything. Even though it doesn’t smell the same as Santal 33, you will definitely like … Perfume should make you feel happy and generally good, and there's no doubt that Le Labo's most infamous eau does exactly that for scores of people who wear it. As if somehow comforted by the fact that one wears an "It-girl" scent, placing you leaps and bounds higher on the social ladder than the Body by Victoria's Secret-favorers, remaining devoted to Santal 33 means coming to terms with the false confidence brought on by the belief of making an original choice. Though it's now difficult to recall a time when SoHo wasn't filled with errant whiffs of the instantly recognizable aroma, Santal has only been around since 2011. New York's PUBLIC Hotel spritzes Santal throughout its common areas, meaning the entire space pretty much reeks of the stuff. Meanwhile, New York, Hollywood and Miami's 1 Hotels are filled with a "custom" Le Labo scent that is undeniably similar to Santal 33. There are classics like Dior and a newer brand that one Cosmopolitan writer proclaimed “smells just like” the Le Labo scent for $78. But it’s a lot of money to spend on a fragrance. It’s rare to find a scent so universally loved by both people and places (like many a hotel lobby), and that rarity comes at a price. Its cult-like status, it seems, has only continued to grow. It does have a rich and warm scent and also has a classy feel to it as well. Who are we then if we all smell the same? Maybe because of the fragrance's more feminine leanings and its association with luxury, the gaucho sheen quickly faded. It's not just that I didn't like Santal 33. However, when every space, from trendy bars to subway cars, smells the same, there is little distinction between the lifestyle we are supposed to covet and everyday happenstance.